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Writing content? Add value to your reader add value to your community

By Michael Fletcher On July 18, 2011 · 17 Comments

I’m not in the business of writing about writing content but I came across a very interesting article written by one of my many many blog readers this evening, If you want more traffic for your blog, you have to give more traffic. This was really enjoyable post which reminded me again, as I slog away behind my laptop that I’m not in this on my own, every time I hit a key I’m paying my dues in one of the toughest and fastest growing communities on earth. Neat hey?

So what are you on about?

My blogging started with me skulking around blogs I enjoyed, like The Simple Dollar, Problogger, Zen habits and Lifehacker. Looking back at these blogs now I realize how much the “voice” of each blogger when writing content contributed to the type of community that turned up day after day to interact with the content. Over and above this these guys were and are authorities in their niche. It helps I suppose that these are all professional bloggers, able to spend their time “researching.” With an advantage like this how screwed are the rest of us writing content? What chance do we have against full time web trawlers in their niche? Surprisingly we have an excellent chance they’re just giving all their knowledge away. They’re happy to add to the value of your blog.

Don’t leave anything on the table

A-list bloggers have figured out the trick to this blogging game there’s one rule. Yes only one, no neat bulleted list or catchy system for success just one rule. Add value. Add value to your reader. Add value to your community. A-list bloggers leave nothing on the table. They’ll tell you everything they know if you’ll listen.

Spend time finding questions

This might seem dumb, what value are questions? Now imagine writing a post where more than 50% of your readers sign up to your RSS feed or E-mail updates. Sound impossible? Not really, if you know what questions your readers are asking to end up on your site then you’re well on your way. Answers are easy to find. No matter how knowledgeable you may be, until your content asks and answers specific and relevant questions you’re going to struggle to become an authority as your readers trawl through your unrelated content (or more likely give up and look elsewhere)

Get by with a little help from your friends

Now to neatly come back full circle to that post that started it all. Blogging is about synergy not SEO or advertising. Blogging is a dialogue. Build a following, send them to sources of information that will be useful to them, add value and they’ll be your friends forever. Build a relationship with bloggers in your niche and you’ll save yourself a heap of pain trying to reinvent the wheel.

You’ll have someone to have a laugh with when the frustration of this blog game becomes a bit too much.
A sounding board when your ideas wander out into unchartered territory.
A marketing department(following included) when you add value.
Some friendly competition to push you out of your comfort zone
Some role models in the form of sites that have been there and done that
An inexhaustible supply of reader questions

The key to all of this though is sincerity. Just like in real life, people can only be manipulated so much. If you want true synergy you need to give without motive. Give because you can. You’ll get screwed over now and then. Even if you make one great blogging acquaintance out of every 100 interactions you make, you’re probably doing something right.

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SEO Writing: Your writing Should Engage Others

By Michael Fletcher On July 16, 2011 · 28 Comments

Ok so let’s blow off some steam. I have recently become genuinely annoyed with the state of the blogosphere. The more time I spend as a blogger and blog reader the more I find smaller blogs bowing to pressure of Google and it’s fascist bots. Now I’ve only got a few posts up and I spend some time on SEO writing on all my posts just like everyone else but it’s not an obsession. If my content is good and I keep at my strategy for getting my blog out there, good SEO writing or not, people will show up and they’ll bring friends. I’m pretty sure I believe this.

SEO Keywords and A nice carcass metaphor

Carcass

What’s the point of driving throngs of visitors to your site with great SEO writing strategies only for the crowds of people to arrive have a look round and realize, that after they’ve picked the meat from the carcass of your keyword riddled body they still feel distinctly unsatisfied.This is self defeating. You’re wasting your time and you’re wasting mine! Me and my SEO illiterate, keyword abhorring friends will leave your site never to return ever again.

I believe and use the idea of SEO writing religiously

First and foremost for me SEO writing means my writing

S hould
E ngage/Entertain/Educate/Excite
O ther (people)

Pick your own ‘E’ word or any other letter I’m just illustrating a point here. The important bit here is other people. If you write content that entertains yourself, congratulations! You no longer need a television. The important thing is does, it entertain others. Is it useful to other human beings. If it’s not, you’re going to find it tough to go from a great SEO, high traffic, high bounce rate blog to a positively viral blog. Where readers arrive and for better or worse you’re stuck with them till a really offensive post you do part.

SEO and SEO writing

SEO writing is the problem, not SEO in and of itself. SEO writing is the practice of dumping in a ton of keywords then trying to hang some content on to them after. Real SEO writing that drives conversion is a by-product of good focused content. See the difference? You need to write your post then go back with your SEO glasses and give it polish. SEO writing for the sake of SEO writing is self defeating drivel. Unless you’re a poet write clearly and plainly. Fitting the word artichoke into a sentence because it Google friendly is just dumb, artichoke. When writing a post do your homework, find a topic people have an interest in, answer questions people are asking pimp your post. If it’s good meagre SEO will be enough. If it’s bad supercharging it’s SEO will only give you a much larger group of people reading a bad post and being less likely to return.

Writing for people is transcendental

I enjoy writing for other people, nothing excites me as much as when I receive a reaction from a reader, when I’ve made a connection and somehow my words have stripped away the many thousands of miles between me and my reader. When my words have made irrelevant the differences in culture religion and beliefs and my ideas are laid bare. Keyword abuse in SEO writing strategies tend to strip away the value in all internet writing. Keywords drive hits and become a “SEO iron curtain” behind which good sense appears to have gone to sleep. These bots don’t care about my ideas which i quite frankly find condescending and and arrogant. I mean sure i can’t read millions of lines of text a day, but I can write mean things about bots, take that bot bastards! I refuse to spin any yarns for your pleasure.

Bots are a fickle bunch

Impressing bots is a tough job. They’re a fickle bunch and as dense as your keywords may be i can make mine denser, really I can, don’t tempt me. The problem is, there is a point where traditional SEO writing just becomes comical. The bots giggle with glee as they promote these semi nonsensical posts to the top of heap for their relevance, knowing that over the long run they’ll be overhauled by the articles actually written for people. These articles gain authority. These articles are passed around, bookmarked and linked to. Ultimately great keyword use will only get you so far. If you want traffic build a rapport with your readers not a paint by numbers SEO writing strategy.

Quality of traffic counts

Write about what you’re passionate about. Write to be understood by people. You may find less traffic but higher quality of traffic. Most every type of monetization works better when you have authority. When the reader is invested in your site and in awe of your knowledge they are more inclined to trust any offers you have on your site. When a reader lands at your site and feels that they’ve been duped with insincere SEO writing, fancy keywords and meta tags they’re more likely to think I’m not buying anything this sleazy ad serving, spammer is selling thank you very much.

How to write Content that engages other people

Solve a problem for your readers
Turn a common problem on it’s head and give a different take on an old chestnut
Get annoyed about things that annoy your readers, like dodgy SEO writing (oh how I hate you)
Be a little controversial, play devils advocate now and then
Use comments from your readers as content for future posts (the comments will come in time)
If it sounds right but isn’t bot friendly go with what sounds right
Read your writing out loud no one likes a smarty pants make sure your language is natural

Bots never get picked first for dodge ball

Traditional SEO writing is a reality of the modern internet however with the advent of web 2.0 we are no longer completely at the mercy of the machinations of the search engines. As a result I suggest spending time building your networks and writing content that is useful to people. Bots don’t have friends and don’t click on ads. I kinda feel sorry for them sometimes.