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Writing content? Add value to your reader add value to your community

By Michael Fletcher On July 18, 2011 · 17 Comments

I’m not in the business of writing about writing content but I came across a very interesting article written by one of my many many blog readers this evening, If you want more traffic for your blog, you have to give more traffic. This was really enjoyable post which reminded me again, as I slog away behind my laptop that I’m not in this on my own, every time I hit a key I’m paying my dues in one of the toughest and fastest growing communities on earth. Neat hey?

So what are you on about?

My blogging started with me skulking around blogs I enjoyed, like The Simple Dollar, Problogger, Zen habits and Lifehacker. Looking back at these blogs now I realize how much the “voice” of each blogger when writing content contributed to the type of community that turned up day after day to interact with the content. Over and above this these guys were and are authorities in their niche. It helps I suppose that these are all professional bloggers, able to spend their time “researching.” With an advantage like this how screwed are the rest of us writing content? What chance do we have against full time web trawlers in their niche? Surprisingly we have an excellent chance they’re just giving all their knowledge away. They’re happy to add to the value of your blog.

Don’t leave anything on the table

A-list bloggers have figured out the trick to this blogging game there’s one rule. Yes only one, no neat bulleted list or catchy system for success just one rule. Add value. Add value to your reader. Add value to your community. A-list bloggers leave nothing on the table. They’ll tell you everything they know if you’ll listen.

Spend time finding questions

This might seem dumb, what value are questions? Now imagine writing a post where more than 50% of your readers sign up to your RSS feed or E-mail updates. Sound impossible? Not really, if you know what questions your readers are asking to end up on your site then you’re well on your way. Answers are easy to find. No matter how knowledgeable you may be, until your content asks and answers specific and relevant questions you’re going to struggle to become an authority as your readers trawl through your unrelated content (or more likely give up and look elsewhere)

Get by with a little help from your friends

Now to neatly come back full circle to that post that started it all. Blogging is about synergy not SEO or advertising. Blogging is a dialogue. Build a following, send them to sources of information that will be useful to them, add value and they’ll be your friends forever. Build a relationship with bloggers in your niche and you’ll save yourself a heap of pain trying to reinvent the wheel.

You’ll have someone to have a laugh with when the frustration of this blog game becomes a bit too much.
A sounding board when your ideas wander out into unchartered territory.
A marketing department(following included) when you add value.
Some friendly competition to push you out of your comfort zone
Some role models in the form of sites that have been there and done that
An inexhaustible supply of reader questions

The key to all of this though is sincerity. Just like in real life, people can only be manipulated so much. If you want true synergy you need to give without motive. Give because you can. You’ll get screwed over now and then. Even if you make one great blogging acquaintance out of every 100 interactions you make, you’re probably doing something right.