SEO Writing: Your writing Should Engage Others

Ok so let’s blow off some steam. I have recently become genuinely annoyed with the state of the blogosphere. The more time I spend as a blogger and blog reader the more it seems that bloggers (especially newer bloggers) are caving under the pressure to produce content to please Google and their fascist bots. Sure I’ve just started blogging and I spend some time on SEO writing on all my posts just like everyone else but it’s not an obsession. If my content is good and  I keep at my strategy for getting my blog out there, good SEO writing or not,  people will show up and they’ll bring friends. I’m pretty sure I believe this.

Keywords and SEO Picking the meat from the bones

Carcass

What’s the point of driving throngs of visitors to your site with great SEO writing strategies only for the crowds of people to arrive have a look round and realize, that after they’ve picked the meat from the carcass of your keyword riddled body they still feel distinctly unsatisfied.This is self defeating. You’re wasting your time and you’re wasting mine! Me and my SEO illiterate, keyword abhorring friends will leave your site never to return ever again.

I believe and use the idea of SEO writing religiously

First and foremost for me SEO writing means my writing

S hould

E ngage/Entertain/Educate/Excite

O ther (people)

Pick your own ‘E’ word or any other letter I’m just illustrating a point here. The important bit here is other people. If you write content that entertains yourself, congratulations! You no longer need a television. The important thing is does, it entertain others. Does your content solve a problem for other human beings. If it’s not, you’re going to find it tough to go from a great SEO, high traffic, high bounce rate blog to a positively viral blog. Where readers arrive and for better or worse you’re stuck with them till a really offensive post you do part.

SEO and SEO writing

SEO writing is the problem, not SEO in and of itself. SEO writing is the practice of dumping in a ton of keywords then trying to hang some content on to them after. Real SEO writing that drives conversion is a by-product of good focused content. See the difference? You need to write your post then go back with your SEO glasses and give it polish.  SEO writing for the sake of SEO writing is self defeating drivel. Unless you’re a poet write clearly and plainly. Fitting the word artichoke into a sentence because it Google friendly is just dumb, artichoke. When writing a post do your homework, find a topic people have an interest in, answer questions people are asking pimp your post. If it’s good meagre SEO will be enough. If it’s bad supercharging it’s SEO will only give you a much larger group of people reading a bad post and being less likely to return.

Writing for people is transcendental

I enjoy writing for other people, nothing excites me as much as when I receive a reaction from a reader, when I’ve made a connection and somehow my words have stripped away the many thousands of miles between me and my reader. When my words have made irrelevant the differences in culture religion and beliefs and my ideas are laid bare. Keyword abuse in SEO writing strategies tend to strip away the value in all internet writing. Keywords drive hits and become a “SEO iron curtain” behind which good sense appears to have gone to sleep. These bots don’t care about my ideas which i quite frankly find condescending and and arrogant. I mean sure i can’t read millions of lines of text a day, but I can write mean things about bots, take that bot bastards! I refuse to spin any yarns for your pleasure.

Bots are a fickle bunch

Impressing bots is a tough job. They’re a fickle bunch and as dense as your keywords may be i can make mine denser, really I can, don’t tempt me. The problem is, there is a point where traditional SEO writing just becomes comical. The bots giggle with glee as they promote these semi nonsensical posts to the top of heap for their relevance, knowing that over the long run they’ll be overhauled by the articles actually written for people. These articles gain authority. These articles are passed around, bookmarked and linked to. Ultimately great keyword use will only get you so far. If you want traffic build a rapport with your readers not a paint by numbers SEO writing strategy.

Quality of traffic counts

Write about what you’re passionate about. Write to be understood by people. You may find less traffic but higher quality of traffic. Most every type of monetization works better when you have authority. When the reader is invested in your site and in awe of your knowledge they are more inclined to trust any offers you have on your site. When a reader lands at your site and feels that they’ve been duped with insincere SEO writing, fancy keywords and meta tags they’re more likely to think I’m not buying anything this sleazy ad serving, spammer is selling thank you very much.

How to write Content that engages other people

• Solve a problem for your readers
• Turn a common problem on it’s head and give a different take on an old chestnut
• Get annoyed about things that annoy your readers, like dodgy SEO writing (oh how I hate you)
• Be a little controversial, play devils advocate now and then
• Use comments from your readers as content for future posts (the comments will come in time)
• If it sounds right but isn’t bot friendly go with what sounds right
• Read your writing out loud no one likes a smarty pants make sure your language is natural

Bots never get picked first for dodge ball

Traditional SEO writing is a reality of the modern internet however with the advent of web 2.0 we are no longer completely at the mercy of the machinations of the search engines. As a result I suggest spending time building your networks and writing content that is useful to people. Bots don’t have friends and don’t click on ads. I kinda feel sorry for them sometimes.

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